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15.01.2021

We have reinvented the brand to embody our customers’ values – now it will make you open your soul, set your emotions free and become closer to pristine nature and water.

We have reshaped the bottle to incorporate Caucasian motifs and convey the authenticity of our brand. The new bottle alludes to traditional jars and ornaments peculiar to local communities. The colour of the cap and bottle has become more natural to reflect the genuine purity of water. The visually laconic label emphasises that the product originates in nature. Its semantic focus is on the logotype, with bold letters styled to bring the brand's emotional openness to the fore.

Feel true emotions with  Legenda gor Arkhyz!